Developing artists need support from people who have deep knowledge of the industry AND are creative enough to envision what is possible for artists as the industry evolves. That’s exactly what you get working Cassidy.

-Chris Funk, The Decemberists

Why Subscribe?

DYL2M posts are free to all!

As a thank-you gift, all paid subscribers get access to my Weekly Live Q+A Sessions where I answer questions about marketing, branding, release strategy and much more from our awesome artist community.

Feel free to come with your own question or just hang out and soak up no-nonsense advice you can easily apply to getting your own project off the ground.

Book Smart Grow Fast Workbook

Strategic booking will grow your music career faster than any marketing service.

My 9-page book is your ticket to a powerful booking engine and a dedicated fanbase.

It’s $15.

It’s ugly.

It’s formatted for shit.

But using these strategies will change your life.

get yours

Work 1:1 With Me

Need professional help getting your project off the ground?

I help artists and music businesses take what they do to the next level.

Here’s how you can work with me.

Artists

Career Strategy Session

  • Identify your biggest career blocks

  • Design a custom plan for you to grow your fan community

  • Establish 4-6 months of actions you can easily implement

  • Includes a free copy of my “Book Smart Grow Fast” workbook

60 mins, $250 USD

book now

One Month Level-Up

  • Week 1 - Create your custom performance & booking strategy

  • Week 2 - Develop your artist archetype & brand message

  • Week 3 - Booking strategy implementation

  • Week 4 - Brand message implementation across socials

  • Includes a free copy of my “Book Smart Grow Fast” workbook

Four Sessions, $150/each

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Music Businesses

Book a free discovery session

I have 10+ years experience marketing to musicians and music industry people.

This market demands integrity and that you be cool.

I won’t tell you to do pointless social media challenges or to throw money at ads.

In fact, I’ve run multiple successful music businesses and never spent a penny on ads.

My efforts are always focused on community, client education, brand value, and SEO.

  • I’ll learn about your business & what matters most to you

  • I’ll tell you all my ideas about how I’d build your customer base

  • You’ll walk away from our session with a video recording of our call

  • If you’re excited to get rolling, we can talk about rolling out the projects I propose

60 Min Session, $0 USD

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We have worked with Cass wearing a few different hats— manager, radio, publicist— and the insight and guidance they provide is a perspective nearly impossible to find and entirely needed. Highly recommend Cassidy’s mind on your projects. 

-Sydney Christensen, Kill Rock Stars


Cassidy gives a shit about the success of independent artists. Like for real.

-Kevin Sur, KEXP

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Words from the heart to help you build a successful & rewarding career in music.

People

Helps artists & music businesses build + monetize real fan communities. Past: Cofounder of Public Display PR, Artist Manager, A&R, Artist & Composer. they/them