Welcome To Dedicate Your Life To Music!
Are you burnt out on trying to get your music career off the ground?
Fried from social media?
Grossed out by streaming?
Sick of trying to play the corporate record industry game?
You’re in the right place and I’m so glad you’re here!
Dedicate Your Life To Music is the leading music career education newsletter on Substack. I’m Cassidy and I’m here to show you a clear path forward with our Six-Step Career Development Protocol.
1. Artist Development
If you can’t make a room full of 20 people lose their minds, no amount of promotion will make your music career take off. Tune out the noise. Tap into the emotional charge of your work. Become the artist you were born to be.
Get the workbook now for only $40!
2. Branding
Once your artist purpose is dialed, creating an instantly-recognizable and undeniable brand becomes easy and fun!
Workbook coming mid-July!
3. Build The Back-End
Build a great EPK and learn to send industry-standard emails. This level is a primer that prepares you for the work you’ll do in the following three steps.
Workbook coming soon!
4. Grow Your Audience
Build your regional draw through strategic booking. Open for bigger bands, grow your email list, sell tickets and merch. No time off work required.
Workbook coming soon!
5. Promote Releases
Develop systems for getting the word out as you level up through building and leveraging long-term relationships with local and regional media outlets.
Workbook coming soon!
6. Monetize Your Audience
This course ties back to the work you did in the Artist Development course. Harnessing the energetic value of your music, you’ll learn to create opportunities for fans to support your business.
Workbook coming soon!
Need Help Right Now???
Great! I’m here to help. Schedule a time to chat with me and we’ll get you set with an actionable plan (and any necessary supporting coursework) for the next six months.
The Women’s Music Career Incubator (applications currently closed)
Women’s Music Career Incubator - $279/month
Applications for the Women’s Music Career Incubator are currently closed. Please join our waitlist if you’d like information about upcoming openings and new cohorts.
The structure & mentorship you need to build your music career on your own terms.
• Full music career development protocol (go at your own pace)
• 2X week office hours for face-to-face mentorship and support
• Get personalized guidance anytime you need it in our private online community
For women ready to grow their audience, earn real income, and stay true to their art.
Hear From Our Happy Members
Essentials For Music Career Success
Artist Development
Stop second-guessing yourself. Zero in on the artist you were born to be.
Branding & Asset Creation
No more guesswork, build a razor sharp brand that’s deeply connected to your music.
EPK & Email Correspondence
Build your EPK and learn to communicate effectively with gatekeepers.
Booking & Audience Building
Grow a dedicated fanbase of superfans in your region - no taking time off work to tour!
Releasing Planning and Promotion
Release albums and singles that make a splash with media outlets and new potential fans.
Monetize Your Fan Community
Become an expert in monetizing your fan community, from merch drops to memberships.
