Welcome To Dedicate Your Life To Music!
If you’re here, you’re probably demoralized to some degree from years (maybe decades) of bleeding your creative energy into the hungry ghost algorithms of social media and streaming. Maybe your brand isn’t hitting. Or maybe you feel like you’re feeling around in the dark with your overall business strategy.
Hi, I’m Cassidy. Or you can call me Cass.
I run the Women’s Music Career incubator and write Dedicate Your Life To Music, Substack’s favorite music career education newsletter.
If you’re a woman, girl, or someone who has experienced the music industry through the lens of girlhood, come work with me and an incredible small group of women in building your music career independently and without relying on social or streaming. Learn more here:
If you’re not, you’re so welcome to follow along, learn from my methodology, and check out my self-lead workbooks below.
Artist Development & Branding
If you can’t make a room full of 20 people lose their minds, no amount of promotion will make your music career take off. Tune out the noise. Tap into the emotional charge of your work. Become the artist you were born to be.
Once your artist purpose is dialed, creating an instantly-recognizable and undeniable brand becomes easy and fun!
In this course, you’ll:
Identify your true artist archetype (one that's actually connected to your art)
Easily design an unmistakable artist image
Wield your pain and creative joy to write songs people fall in love with
Write an effective industry-class artist bio in under an hour
Craft your artist brand voice so writing social posts becomes easy and fun
Take highly expressive artist photos
Finally understand your true core offering as an artist
Get the workbook now for only $40!
Independent Music Career Protocol
You’re sick of social media and streaming, but how do you build a real independent music career in 2025??? This four-part protocol includes the following:
Get Organized
Build a great EPK and learn to send industry-standard emails. This level is a primer that prepares you for the work you’ll do in the following three sections.
Grow Your Audience
Build your regional draw through strategic booking. Open for bigger bands, grow your email list, sell tickets and merch. No time off work required.
Promote Releases
Develop systems for getting the word out as you level up through building and leveraging long-term relationships with local and regional media outlets.
Monetize Your Audience
Harnessing the energetic value of your music, you’ll learn to create opportunities for fans to support your business. Build easily-maintained fan communities, make merch people can’t wait to buy, and learn how and when to sell to your audience.
Get this practical, step-by-step course for only $40 and don’t waste another moment burning out on social media or fretting over your streaming stats.
So excited to watch you build something amazing!
With love,
Cass
